LEI. PR PORTFOLIO

Disclaimer: All content displayed on this page is part of my personal portfolio and does not represent actual client work.

ABOUT US

Hi there! We’re a newly launched, small but passionate PR and creative marketing team with a deep love for fashion, storytelling, and helping brands grow in ways that feel real and exciting.Whether it’s styling a campaign, planning social media content, or connecting with the right people, we’re all about doing it with purpose and love.

MISSION & VISION

OUR MISSION

We’re here to help fashion and lifestyle brands tell their stories in a way that feels real, creative, and showcase their personalities. Whether it’s through styling, social media, or PR, our goal is to make your brand stand out and relatable.

OUR VISION

We want to grow into a trusted creative partner for brands that care about style and substance. As we grow, we hope to keep things personal, thoughtful, and impactful.

OUR SERVICE

Fashion Styling
Social Media Strategy & Content
Influencer Partnerships
Brand & Campaign Consulting
Launch Support

CLIENTS

SSENSE

SSENSE is a Montreal-based retailer founded in 2003, known for designer fashion and high-end streetwear. It operates globally in five languages and ships to over 100 countries.

I'm so excited to work with SSENSE. They’re not just a successful local brand, but one that truly aligns with my bold, creative vision.

BC Green Business

BC Green Business is a non-profit organization dedicated to supporting local businesses in building a sustainable, resilient, and equitable economy across British Columbia. They believe small actions can drive big change through community collaboration.

As a freelance fashion stylist and fashion marketer, I’m so glad to have the opportunity to work with BC Green Business. Their values of sustainability and community align perfectly with my vision for a more responsible fashion industry.

Flipside Creative

Flipside Creative is a marketing and design collective that works exclusively with purpose-driven organizations. Their talented, passionate team brings bold creativity to sectors like wellness, environment, and biotech—offering everything from branding to guerrilla campaigns. They also support local non-profits with free marketing and founded Girl In The Wild, a nonprofit for teen girls.

Female power is what I’m chasing, and Flipside Creative is exactly the team I’ve been looking for! They have strong experience in branding and marketing—just like the work I’m doing. I’m excited to bring all my passion and value to this collaboration!

OGLmove

OGLmove is a fashion brand from Guangdong, China that blends personal style with environmental responsibility. "OGL" stands for "Ongoing Gratitude Love"—our logo and core philosophy. As a proud 1% for the Planet partner, they donate 1% of all revenue to environmental causes. Inspired by the UN Sustainable Development Goals, they design with purpose, using eco-friendly materials and responsible production practices.

As a Chinese woman, I’m really happy to work with OGLmove. It means a lot to be part of a brand that truly cares about women and takes sustainability seriously. They’re not just making clothes—they’re making a difference, and I’m proud to be part of that.

Solios Watches

Solios, founded in 2019 in Montreal, creates solar-powered, sustainable, and cruelty-free watches—where technology, beauty, and sustainability meet. With ethical production, eco-friendly materials, and standout service, they’re redefining the watch industry for a greener future.

I’ve always loved watches, so getting to work with Solios on their social media is really exciting for me. They’re at a stage where growing their audience is key, and I’d love to help more people discover this amazing eco-friendly local brand.

VIFF Fashion

VIFF Fashion, founded in 2020, is a platform for rising talent in Vancouver’s fashion scene. Their runway shows feature local designers, artists, and performers, celebrating fresh creativity and uniting the local arts community.

I really love the fashion industry, so being part of this team means a lot to me. I’m excited to work with independent designers, models, and artists, and help them share their awesome work while showing that Canada’s fashion scene is still alive!

Our Clients Social Media Audit

Resources: https://socialblade.com/

Our Clients Social Media Follower Profile

Resources: https://doc.arcgis.com/en/esri-demographics/latest/esri-demographics/prizm-market-segmentation.htm

PRIZM Profile Summary

Target Audience:

06 Downtown Verve describes young to middle-aged professionals living in upscale urban areas. They are ambitious, fashion-forward, and value quality, whether it is the clothes they wear or the technology they wear.

How they connect with Solios followers:

Middle to upper class – They are highly educated and have good jobs.
Urban dwellers – Most Solios fans live in big cities like Montreal, London or New York.
Style-conscious – They focus on slow fashion and a high-quality lifestyle, just like Downtown Verve consumers.

12 Eat, Play, Love targets well-educated, adventurous urban singles. They love experiences, such as food, music, art, and events. And they want brands to reflect their values, especially in terms of sustainability, self-expression, and community.

How they connect with Solios followers:

Unisex but more male/LGBTQ inclusive – Diversity in gender and sexual orientation also aligns with the inclusive, progressive lifestyle values that PRIZM 12 promotes.
Creative – Many are artists, photographers, or work in creative fields.
Social & Adventurous – Solios fans love food, travel, events, and music.

Advice for Future PR Campaigns:

1. Collaborate with local Influencers

Their followers already include photographers, athletes, and lifestyle influencers, collaborate with them for authentic campaigns.

2. Lean into Lifestyle, Not Just Product

Feature stories that highlight the wearer’s lifestyle: What they eat, where they travel, what causes they support, and how their watch integrates into it all.

3. Build Community Through Shared Values

Online: Encourage user-generated share lifestyle content with hashtags focused on mindful living #TimeWellSpent, #SlowFashionTime,#WatchTheJoy

Offline: Launch city-based events or pop-ups such as:

Sustainable Style Showcases

Host pop-ups that let people see, touch, and try on the watches.

City Adventures with Solios

Curate small urban adventure events:participants wear and test Solios watches in real life.

4. Launch Limited-Edition Style Drops Each Season

To keep your audience excited and coming back for more, introduce seasonal new products and incorporate trendy elements like new colors, new materials, or new collaborations. Try to limit the number of sales to create a sense of exclusivity and urgency.

Our Teaser Campaigns Pitch

Our teaser campaigns build excitement through subtle hints on social media before a product launch. Rather than revealing the product outright, we use visual cues and influencer posts to spark curiosity. It’s all about getting people excited and eager to learn about the upcoming product.

For SOLIOS Watches we can do like:

Step 1: Idea

“You’re Late” Campaign
Add a dramatic twist to a normal countdown: make people feel like they’ve missed something important.

Visuals: Pedestrians in a hurry, the protagonist keeps running, checking his watch, waiting for the light to turn green, text overlay: “You’re late”, arriving at the destination and seeing another person still waiting, text overlay again: “But it’s not too late.”

Step 2: Influencer Collaboration

Collaborate with selected influencers to release teaser content

Influencers wear unreleased watches, either with photos showing how to wear them or videos showing unboxing

Use branded hashtags to engage with users by asking questions

Step 3: New product display and brand story

Product launch pictures and details

Show behind-the-scenes footage and creative inspiration

Initiate pre-orders or exclusive limited editions

Benefits：

It felt relatable.

Everyone has experienced the feeling of being late or rushed. This kind of campaign that resonates with users is truly noticed and fits perfectly with the brand’s concept.

It drives conversions
Through pre-orders, limited sales, behind-the-scenes footage and visual ads, we turn curiosity into clicks, and clicks into sales.

It sparks discussion
When influencers start sharing sneak peeks of new watches, their fans get curious and we can create buzz without revealing too much information, while accurately expanding our customer base.

By hinting that something is about to happen, we tap into the fear of missing out (FOMO), which has been shown to increase engagement and purchase intent.

Resource: https://mailchimp.com/resources/fomo-marketing/

Emotional connection with Solio’s brand story
We’ve all experienced the feeling of being rushed, waiting, late, or just trying to catch up. This campaign showcases the most common emotional connection, and emotions influence personal decision-making and can make or break an event.

Resource:https://mailchimp.com/resources/emotional-marketing/

Spark discussion
When influencers start sharing new watches in teaser posts, we naturally create buzz. The influencer effect is the hottest topic of our time, and brands can use influencers to build credibility and attract high-quality customers efficiently.

Resource:https://mailchimp.com/resources/what-is-influencer-marketing/

Our Clients Social Media Plan

SOLIOS WATCHES: MIND MAP EXPLANATION

Solios is a Canadian watch brand that strives to combine elegant design with tangible environmental impact. Their mission is to create beautiful, durable watches that are also earth-friendly. They specialize in solar-powered watches for men and women, with vegan leather straps and recycled stainless steel. A highlight is that they only need two hours of sunlight or artificial light to run for six months, which means no wasted batteries and less harm to the environment. They also support local manufacturing and give 10% of profits from their Rainforest Collection back to the Rainforest Trust, which aligns with their commitment to sustainability.

This commitment ties in with SDG #12: Responsible Consumption and Production, as they focus on ethical sourcing, plastic-free packaging, and durable product design. Their B-Corp certification further demonstrates their commitment to responsible business practices. Solios also supports SDG #15: Life on Land by using FSC-certified packaging and working with organizations that protect forests and biodiversity. Their world is more than just making watches—they aim to make a positive impact through every part of their brand.